Greats

Redesigning a storefront to echo the signature clean lines and classic silhouettes of the footwear brand.

role

Design Lead

deliverables

Site architecture
User testing
Content mapping
Wireframes
Prototypes
Mockups
Style guides

PROCESS

Discovery
Ideation
Design
QA

project overview

Greats legacy site leveraged a Shopify theme that felt templated, cold, and generic. Over time, the site had incurred a fair amount of design due to a lack of design systems and reusable components. This resulted in technical and design debt that made updating the site challenging from a consistency and performance perspective.

impact

The year following site-launch (June 2018 through June 2019), Greats netted sales of approximately $13 million USD. In August of 2019, Greats was acquired by Steve Madden.

No items found.

Next Project

Carhartt WIP

UX, UI, Interaction

↑ Back to Top